Download PDF The Little Book of Common Sense Investing The Only Way to Guarantee Your Fair Share of Stock Market Returns Little Books Big Profits John C Bogle 9781119404507 Books

By Carey Massey on Monday, May 13, 2019

Download PDF The Little Book of Common Sense Investing The Only Way to Guarantee Your Fair Share of Stock Market Returns Little Books Big Profits John C Bogle 9781119404507 Books



Download As PDF : The Little Book of Common Sense Investing The Only Way to Guarantee Your Fair Share of Stock Market Returns Little Books Big Profits John C Bogle 9781119404507 Books

Download PDF The Little Book of Common Sense Investing The Only Way to Guarantee Your Fair Share of Stock Market Returns Little Books Big Profits John C Bogle 9781119404507 Books

The best-selling investing "bible" offers new information, new insights, and new perspectives

The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund  pioneer John C. Bogle reveals his key to getting more out of investing low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the SP 500.

While the stock market has tumbled and then soared since the first edition of Little Book of Common Sense was published in April 2007, Bogle’s investment principles have endured and served investors well.  This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as in its predecessor. 

Bogle has also added two new chapters designed to provide further guidance to investors  one on asset allocation, the other on retirement investing.

A portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. This strategy is favored by Warren Buffett, who said this about Bogle “If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle. For decades, Jack has urged investors to invest in ultra-low-cost index funds. . . . Today, however, he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned. He is a hero to them and to me.”

Bogle shows you how to make index investing work for you and help you achieve your financial goals, and finds support from some of the world's best financial minds not only Warren Buffett, but Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale’s David Swensen, Cliff Asness of AQR, and many others.

This new edition of The Little Book of Common Sense Investing offers you the same solid strategy as its predecessor for building your financial future.

  • Build a broadly diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation.
  • Forget the fads and marketing hype, and focus on what works in the real world.
  • Understand that stock returns are generated by three sources (dividend yield, earnings growth, and change in market valuation) in order to establish rational expectations for stock returns over the coming decade.
  • Recognize that in the long run, business reality  trumps market expectations.
  • Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs.

While index investing allows you to sit back and let the market do the work for you, too many investors trade frantically, turning a winner’s game into a loser’s game. The Little Book of Common Sense Investing is a solid guidebook to your financial future.


Download PDF The Little Book of Common Sense Investing The Only Way to Guarantee Your Fair Share of Stock Market Returns Little Books Big Profits John C Bogle 9781119404507 Books


"Mr. Bogle makes a solid argument repeatedly, by approaching the same question from multiple directions and supporting it with unimpeachable numbers. It reinforced some views that I had already developed on my own, but also clued me in to the adverse effects over time of high expense ratios and transaction costs.

When I finished the book I liquidated a stock that pays a decent dividend but seems to have little growth potential, and a mutual fund that has excessive costs that I had overlooked. I put the money in a low-cost S&P 500 index fund that already made up a significant part of my portfolio.

I agree with other reviewers who have criticized the book as repetitive, but it's worth reading for its style, wit, and clarity."

Product details

  • Series Little Books. Big Profits
  • Hardcover 304 pages
  • Publisher Wiley; 2 edition (October 16, 2017)
  • Language English
  • ISBN-10 1119404509

Read The Little Book of Common Sense Investing The Only Way to Guarantee Your Fair Share of Stock Market Returns Little Books Big Profits John C Bogle 9781119404507 Books

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The Little Book of Common Sense Investing The Only Way to Guarantee Your Fair Share of Stock Market Returns Little Books Big Profits John C Bogle 9781119404507 Books Reviews :


The Little Book of Common Sense Investing The Only Way to Guarantee Your Fair Share of Stock Market Returns Little Books Big Profits John C Bogle 9781119404507 Books Reviews


  • Since I first challenged an "investment advisor" to show me HIS portfolio of stocks many years ago (He would not.), I have been very reluctant to follow the advice of such people. After thirty years of investing, I have come back to my first impression indexing is the way to go. I started out when I was very young, controlled my expenses, saved, and now I work whenever I feel like it. I have weathered all the recessions and have never panicked and sold; I live below my means and never look at my portfolio; you don't lose money until you sell. Indexing and remaining cool have paid off handsomely; now if I could just teach my two sons all I have learned ...
  • Common Sense Investing
    I found a lot to like about the The Little Book of Common Sense Investing The Only Way to Guarantee Your Fair Share of Stock Market Returns by John C. Bogle. Mr. Bogle was the founder of The Vanguard Group and is famous for creating the world’s first index mutual fund in 1975, the Vanguard 500 Index Fund.
    The logic of his index fund was to invest in a large number of stocks, all the stocks comprising the S&P 500, to make money from the combination of their growth and dividends. This is a departure from the more common view of investing in undervalued stocks to make money from an increase in their stock value.

    Bogle makes a convincing argument that the best way to get the value from the stock market is to invest in all the stocks by buying mutual funds based on indexes of the market that invest in all the stocks.

    The author points out that the real net income from stock investments is the investments’ gain minus the cost of the investments. The costs are relatively easy to determine in the case of retail brokers charging for a stock trade when buying or selling stocks. However, the costs are much more complicated for mutual funds because, in addition to the cost of the trade, in many cases there is an annual incentive sales fee for the broker for up to five years (up to 1.5% a year according to the author). I had no idea that there were hidden sales fees in addition to the purchase fee charged by the brokers. In addition to annual fees, most mutual funds typically have additional management fees of 2 to 3%. In comparison, index funds have low management fees (often .4% or lower) with no hidden sales fees.

    What is more disturbing is that 99% of mutual funds significantly underperform the S&P 500 index. When the excessive costs combined with the underperformance of mutual funds are compared to S&P index funds, the long term income differences are shocking. The net return after taxes of $10,000 invested in an indexed fund from 1980 to 2005 would have been $76,200 versus $16,700 for other mutual funds (for those mutual funds that survived). This represents 456% more net income to the investor with far less risk.

    If you are one of the 85% of investors who let their broker "manage" their assets, Bogle’s book may keep you awake at night. To sleep better, I switched to low cost, low risk index funds.

    The author’s perspective is unique since he invented the very first indexed funds. It is a little like reading Thomas Edison's thoughts about the light bulb. Bogle knows the issues and history of investing in indexes versus other types of mutual funds.

    This "common sense investing" book was easy to read and easy to understand. I highly recommend it to anyone wanting their investments to produce more income with less risk. Five Stars and hats off to the founder of index investing.
  • This book was an awesome read to a new-comer in the scene of investing. I'm not sophisticated in finance. Nor am I wanting to become too knowledgeable in this topic. I just needed to understand the basic to plunge in and invest in an easy, simple portfolio. But doing so takes a whole lot more understanding than just following a simple portfolio recipe. To make my simple portfolio, I dived into Mr Bogle's book. He explained how things work in the finance world, at least enough for me to feel confident about the decisions I'm now making in the finance department. I would recommend this to any beginner investor seeking more knowledge in the field of finance.
  • Great Book for the basics of investing with a strong focus on Index Funds. I suggest this be read by employees of firms that gave them limited info on their 401K. All the basics are here in this book. I have been invested for 12 years in Index funds. There have been up and downs but overall I am way ahead.
  • SO helpful. I went over this book with my money manager, and no surprise, he had all this BS to say about how Bogle is wrong. Needless to say, I fired the money manager. Investing has always seemed mysterious, which is what they want you to think! With this and a few other books, I feel just competent enough to do it myself (with a little help from friends and the Bogle website).
  • Good, quick read with great information for anyone who is trying to make sense of personal finance and basic investments. Everyone should read this in their 20s before filling out the paperwork for their first workplace 401K. If you read this one book you'll know enough to invest sensibly for retirement without getting ripped off by financial product salespeople, and you'll understand more about investing than 85% of the general population.
  • Mr. Bogle makes a solid argument repeatedly, by approaching the same question from multiple directions and supporting it with unimpeachable numbers. It reinforced some views that I had already developed on my own, but also clued me in to the adverse effects over time of high expense ratios and transaction costs.

    When I finished the book I liquidated a stock that pays a decent dividend but seems to have little growth potential, and a mutual fund that has excessive costs that I had overlooked. I put the money in a low-cost S&P 500 index fund that already made up a significant part of my portfolio.

    I agree with other reviewers who have criticized the book as repetitive, but it's worth reading for its style, wit, and clarity.
  • Such a great book for a confused investing noob. Got me up to speed in understanding why passive index fund investing is the only worry free long term strategy that consistenly wins, and why active trading always returns to the mean. I finally consolidated my retirement account and opened a vanguard account to move my assets into. Thanks John Bogle!